Raising the Standard of Representation

Hunting - Fishing - Camping - Adventure Sports

Our Story

We are a full service sporting goods manufacturer representation company. We partner with companies by fostering strong relationships between the manufacturer, distributor and outdoor retailer. We seek a relationship with the manufacturer having goals and values similar to our own.

Manufacturers have the need to move their products, often through a distributor, but always through a retailer to a consumer. This can get bogged down with competition, open dollars to buy, getting the consumer to vote with their dollars, or simply battling the logistics of a customer with strict processes. These needs for approaching the consumer are where we thrive.

Outdoor Outfitters Group works to advance the vision of the manufacturer, distributor and retailer together. But we understand that nothing happens until we sell something, and our job is to increase sales and find new customers. So we learn our customer processes, needs and their target consumer, developing programs that allow all components of the process to be successful, whether it is via the Internet, catalog lay-out, dealer based business or big box stores. We engage in multiple aspects of our customer’s business along the way from ad planning & copy, distributor shows, forecasting, tracking order/backorder status, warranty and repairs and customer/vendor compliance. Our team goes beyond by establishing pro-staff members for training and promotion to product development and sportsmen’s blogs.

Our Philosophy

We provide a work environment where everyone can meet their potential and thrive in a positive atmosphere of excellence. We maintain a superior level of integrity in interactions within our company and with our customers and our vendors. We truly appreciate our combined successes with our business associates. We strive to continuously improve our knowledge and to be able to apply new technologies and the best business practices. We recognize that family, well being and personal pursuits are a priority to us and everyone we do business with.

Mission Statement

Our Mission is to provide the best service to our clients with the greatest products available to the outdoor enthusiast.

Our Market


Our customers are based in the Midwest and North Central states, but reach consumers all across the USA. They are small, family owned dealers to large box stores. They are wagon-jobbers to large-scale distributors, and they are print catalogers to internet retailers. Our customers attend certain industry specific trade shows which include the Shooting Hunting Outdoor Trade Show, International Convention of Allied Sportfishing Trades show, National Association of Sporting Goods Wholesalers show, Archery Trade Association show, National Rifle Association convention and Outdoor Retailer Show. Many of them also attend distributor or buying-group shows. We help them navigate the process.

We cover the region of Missouri, Illinois, Iowa, Nebraska, Kansas, Minnesota, Wisconsin, North Dakota, South Dakota, Texas, Oklahoma, Arkansas, and Louisiana. These 13 states make up nearly 20% of the outdoor recreation economy creating nearly $130 billion in consumer spending (2012 Outdoor Industry Association’s Outdoor Recreation Economy Report.) These same states make up nearly 20% of the nations concealed carry permit holders (National Shooting Sports Foundation 2012 data estimates.) Of the nearly 28 million fishing license holders in the US, 33% of those individuals hold licenses in these 13 states as well (US Fish & Wildlife Service National License Report 2013).
OOG Supply Map

The consumers are diverse in our market. They are environmentally conscious and practice “green” sustainable living. They are purchasing new handguns for self-defense at rates never seen before. Concealed carry permits have risen nearly 30% in the past two years (NSSF “Estimated Number of Active Concealed Carry Permit Holders By State” Aug 2012). Many traditionally feed their own families through hunting and fishing, and yet embrace the latest technology through annual new gear purchases which they study pre-sale on the internet and through social media.


OOG Team

Dennis O’Dell

OutdoorOutfittersGroup_headshots0402_FINALDennis has over 32 years experience representing sporting goods products in the outdoor industry. He has represented products in the fields of hunting, fishing, camping and marine. With a degree in business administration from the University of Kansas, as well has his experience with the outdoor industry, Dennis is a great asset to the organization. Dennis works closely with accounts such as: Bass Pro Shops, Inc., American Rod & Gun, Graf & Sons, Sportsman’s Supply, Midwest Wholesalers, Midway Arms, Dunn’s Sporting Goods, Greens Supply and Rogers Sporting Goods. With Bass Pro he is experienced at working with their vendor-relations site to provide forecasts, manage inventory and track sales.

David Smith

OutdoorOutfittersGroup_headshots0329_FINALDavid has been involved in the sporting goods industry for over 22 years. He earned his Bachelors Degree from the University of Kansas, with experience and knowledge in sales, marketing, promotions, managing, planning, hiring, training and manufacturing. David works on staying informed to keep Outdoor Outfitters up to date on the latest information technology that will help salesmen in the field, as well as improving the efficiency of the office. He works closely with Cabela’s, Duckwall/Alco, Brownell’s, Simmons Gun Specialties, Hayneedle and many other customers. David believes in regular contact and communication, as well as keeping customers informed and trained on product, programs and promotions in order to create a successful sales plan that ensures inventory turnover.

Mike Brown

OutdoorOutfittersGroup_headshots0460_FINALMike’s 28 years in the outdoor industry brings 20 plus years of sales representative experience. Six years with a major outdoor big-box chain in sales, management and human resources. He earned his Psychology degree as well as minors in Communications, Personnel Management and Industrial Relations from Southwest Missouri State University. Mike has excellent experience representing Hunting, Fishing, Marine, Camping, Gifts and Apparel throughout the Midwest states. He has worked to establish and train Pro-Staff, Retail Merchandisers as well as train employees at the customer level. Mike feels employee knowledge is key to success at retail, and frequent communication with both vendor and customer provide the trust and relationships necessary for success.

Jeff Redding

OutdoorOutfittersGroup_headshots0358_FINALJeff has over 14 years experience in our industry.  We are blessed with Jeff’s experience in manufacturing, product category management, retail sales and vendor representation.  Jeff is our head Training Coordinator and Pro-Staff Manager for Bass Pro and Cabela’s as well as one of our key account representatives.  Jeff holds a BA in History from the University of Missouri-Kansas.  The last 7 years, Jeff has been a product manager at a major optics manufacturer, managing and developing their global riflescope business.  Developing innovative training methods based on his previous experiences will help drive our client’s product placement and sell-through.


Lynda Tucker

DSC_0283-(2)_FinalLynda has managed the administrative duties and the accounting books for Tucker and Associates since inception. She earned her biology degree from the University of Texas. Lynda’s experience and work ethic make her a tremendous asset to the company. While traveling extensively with Dan, Lynda has generated lasting relationships with many accounts.

Dan Tucker

CSC_0291-(2)_FinalDan formed Tucker & Associates in 1999 after holding sales and management positions in respected outdoor manufacturing companies including Lowrance Electronics, Zebco, Doskocil and Johnson Outdoors. Originally from Louisiana, Dan earned his Business degree from Louisiana Tech before moving to Texas. While managing Tucker and Associates, Dan has traveled six states extensively and works with all key accounts, distributors and buying group members throughout the TALO states representing product lines in hunting, fishing, camping and marine categories. His knowledge, experience and relationships are irreplaceable.

Mitch Beene

DSCN1309_FinalMitch has invested over 30 years building relationships and experience in the outdoor sporting goods market for the upper Midwest. In 2009 he founded Mitch Beene & Associates to bring products to his clientele. Mitch has excellent experience with representing hunting, fishing, camping, shooting optics and other equipment to Gander Mountain, Scheels All Sports, Sportsman’s Guide, Runnings, Mills Fleet Farm, Big Rock-CSI, Sports Specialists and Bill Hicks as well as other key dealers and distributors throughout the upper Midwest. Beyond the sales and management of the product lines, he has been responsible for creating and implementing training programs, POP displays and advertising placement throughout Minnesota, Wisconsin and the Dakotas for several companies. We are proud to acknowledge Mitch’s service of 12 years in the United States Marines with tours in Africa, the Far East and the Middle East.

Randy Wieland

IMG_0761_FinalRandy brings over 32 years of knowledge working in the fishing, hunting, marine, and camping arena. While gaining knowledge in sales through most of his working life, Randy has excelled in product knowledge and use of out door equipment while guiding, fishing tournament trails, maintaining an outdoor blogging web site, training store locations for key retailers, pro-staffing and managing pros-staff members for key outdoor companies. His experience includes promotional services with speaking engagements and seminars at Bass Pro, Cabela’s, Walleye Unlimited, and other organizations. Several outdoor manufacturing companies continue to consult Randy for product development ideas and suggestions including packaging and design improvements. In addition to his experience in the outdoor industry, he has gained vast experience in working relationships while managing and owning companies in both residential and commercial construction, including the design & build of multi-million dollar residential homes and commercial space. His continued success is a tribute to his unique understanding of relationships between vendors, customers, distributors, and the consumer.


Experience Matters

Our partners have a combined 150+ years in the sporting and outdoor goods industry. Just as important, we have an extended, forward-looking perspective. We’ve learned a great deal from our customers and industry competitors. They help drive us to improve our business to provide the best service in the industry. We listen and anticipate our customer’s needs. We love what we do and are committed to a long, successful future.

Why Us?

Our industry supplies the outdoor enthusiasts with gear for hunting, fishing, camping, boating, travel and many other related activities. Although our industry has been consistent and stable in the past, technology, politics, raw material availability, customer brick and mortar outlet growth, internet growth, marketing and several other factors have lead to drastic changes in the outdoor sports market over the past decade. We strive to stay even with the consumer and ahead of the market by always looking forward.






Thank you! I have received your message.






23704 W 83rd Terrace, Shawnee, KS 66227