We cover the region of Missouri, Iowa, Nebraska, Kansas, Minnesota, Wisconsin, North Dakota, South Dakota, Texas, Oklahoma, Arkansas, Louisiana and Illinois. These 13 states make up nearly 20% of the outdoor recreation economy creating nearly $130 billion in consumer spending.¹
These same states make up nearly 20% of the nations concealed carry permit holders.²
¹ 2012 Outdoor Industry Association’s Outdoor Recreation Economy Report.
² National Shooting Sports Foundation 2012 data estimates.
HUNTING
FISHING
CAMPING
ADVENTURE SPORTS
Diverse Consumers
The consumers are diverse in our market. They are environmentally conscious and practice “green” sustainable living. They are purchasing new handguns for self-defense at rates never seen before. Concealed carry permits have risen nearly 30% in the past two years (NSSF “Estimated Number of Active Concealed Carry Permit Holders By State” Aug 2012). Many traditionally feed their own families through hunting and fishing, and yet embrace the latest technology through annual new gear purchases which they study pre-sale on the internet and through social media.